August 28, 2019
A couple of years ago I set a goal for myself to read a book a month. This is my way of challenging myself and making learning a priority. In fact, when I was growing up I would tease and say if I could be a full-time student, I would! To share some of what I’ve learned, I’ve put together this list of 7 best business books for wedding pros.
I started reading the Pumpkin Plan when I was at a crossroads with my rental company. I typically try to read one chapter a day. Not this book. I ended up reading it in its entirety in ONE DAY! It helped me identify my uniqueness and gave me the clarity so I could focus my attention and time on figuring out how to grow my business.
“The Pumpkin Plan guides you through unconventional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.”
The Go-Giver is another book I couldn’t put down. It’s all about teaching you how showing value in your business can actually bring you business. It forces you to rethink your sales approach from being too pitchy to putting others’ interests first and continually adding value.
“Give and you shall receive.”
When you need help getting clarity in your business, read The One Thing. It discusses the value of simplifying your workload by focusing on the ONE most important task in any project. You work your way backyards, thinking about your 1-year goal, and the ONE thing you need to do 6-months prior to get you closer to that goal, then 1-month prior, and a week prior, all the way to what you need to do TODAY to take a baby step towards that big goal.
“In The ONE Thing, you’ll learn to * cut through the clutter * achieve better results in less time * build momentum toward your goal * dial down the stress * overcome that overwhelmed feeling * revive your energy * stay on track * master what matters to you The ONE Thing delivers extraordinary results in every area of your life–work, personal, family, and spiritual. WHAT’S YOUR ONE THING?”
Profit First has you throwing out conventional accounting methods and makes you rethink how you look at finances. Instead of spending your revenue on expenses first, you’ll pay yourself first. Imagine that – getting paid! I know a lot of wedding pros who have adapted this accounting method and rave about it!
“In Profit First, Michalowicz explains how this age-old accounting formula turns great businesses into cash-eating monsters, trapping you in a day-to-day, check-to-check struggle to survive.”
Everything I’ve learned from my marketing coach over the past 5 years is summed up in this book. And when I say everything, I mean everything! It’s another book I read in one sitting, albeit almost all of it was a review of the practices and tactics I already knew. In fact, I loved how simple creating a one-page marketing plan was that I created a masterclass around the entire principles.
“The 1-Page Marketing Plan is a breakthrough which makes creating a marketing plan simple and fast.”
The Purple Cow is another pivotal book that helped me overcome imposter syndrome. Yep, even I’ve fallen victim to it. It gave me the boost of confidence to own my quirks and idiosyncrasies and to OWN who I am… all in the name of standing out from the competition. I used to fear running my business differently, but what we forget is that when we’re just like everyone else we get lost in the shuffle and blend into a sea of sameness.
“You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice.”
Alan Berg is one of my favorite wedding educators so it’s no surprise that when I picked up this book at Wedding MBA, I ended up reading it cover-to-cover on the airplane ride home. My copy is full of dog-ears and highlighter marks because Alan breaks it down in ways that it makes sense. And the best thing is that he even includes countless sales scripts, no matter what type of wedding business you own.
“Ask better questions, listen to the answers and grow your business.”
There you have it! I hope you enjoyed these 7 best business books for wedding pros. If you have business books that have changed the way you operate your business, drop ’em in the comments below. I’m always on the hunt to add to my collection!
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