Blog | Page 3 of 5 | Lane' J. Richards

Want the inside scoop on booking more (and better) clients? Check out this guide and learn 5 simple tips for 
running a successful rental business.

In this class, you'll learn key things you can do to improve your website, connect with your ideal client, and convert more sales.

Time Blocking In Your Rental Company

Owning a boutique rental company often means you’re left not only being the owner but also the salesperson, marketing guru, bookkeeper, dishwasher, and furniture schlepper. So finding time to tackle your task list may seem impossible. Which is why I wanted to share one of my favorite productivity tips: time blocking. Time blocking is quite […]

time blocking your wedding rental business



Why I Switched to FloDesk from MailChimp

I’ve been an avid MailChimp user for years and years but they recently made some changes that raised their pricing structure considerably. It also eliminated automated emails at the free level. I get it, but when you’ve invested so much time into a program, you hate to think about switching to something else let alone […]



Sales & Marketing

Offering an Industry Discount for Referrals

At some point in owning your rental business, you’re going to be approached to offer an industry discount for referrals. When you’re first getting started, it’s easy to accept the request because you’re hungry for any and all business. However, a word of caution is to think twice. Once you set the precedent for offering […]

industry discount for referrals



Handling Damages in Your Rental Business

Owning a specialty rental business, especially one that rents out larger furnishings such as sofas, chairs, and tables, means you have to think about how you’re going to handle damages. You have several options on handling damages in your rental business and in this article I’ll take a deeper dive in a few options. Immediate […]

handling damages in your rental business


Client Experience

Prepping to Sell Your Specialty Rental Business

This article first appeared in Wedding Planner Magazine Winter 2018/2019 Issue. You’ve had your specialty or vintage rental business for a while now and have been contemplating selling. Long days, no weekends, and a constant churn and burn with employees leaves you considering other options. But where do you begin and what exactly do you […]

Prepping to sell your specialty rental business


General News

Pro Advice for Wedding Professionals

Over the last several months I was asked to share pro advice for wedding professionals via several online publications. There were so many, you may have missed them so here’s a recap: How To Rethink Your Competitor Relationships & Turn Them Into Positive Ones via Wed Altered Identifying Your Ideal Event Industry Client for 2019 […]

Pro advice for wedding professionals


Client Experience