Sales & Marketing Archives | Lane' J. Richards

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7 Ways to Make Money In Your Rental Business

In the “good old days,” you would have been knee-deep in consultations, refreshing your inventory, organizing your warehouse, and getting ready for the wedding season. But, these are not usual times. With the onslaught of COVID-19 and stay-at-home orders, we’re all having to adapt to a new way of doing things. But exactly how do […]

ways to make money in your rental business

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Sales & Marketing

Sales Tips for Introverts

Would it come as a surprise to you if I said we’re all salespeople? Yup, it’s true. Every time you have a prospective client in a consultation, you’re making a sales pitch. Every time you send an email or write a social media post, you’re making a sales pitch. Every time you write a newsletter, you’re […]

Sales tips for introverts

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Sales & Marketing

50 Instagram Prompts

Do you ever get writers fatigue trying to figure out what to post to your Instagram? You have the photos, but what exactly do you say that can drive growth and engagement? Having a list of Instagram prompts can help when trying to schedule your Instagram posts, especially when you have writer’s block. The best […]

Instagram prompts for wedding pros

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Sales & Marketing

How to Get the Most Out of a Conference

The slow down from the wedding season signals the start of industry conferences and events. Conferences are a great way to expand your knowledge as well as network with others, but maybe you feel nervous meeting others or don’t know how to determine your outcomes. Fear not, I’ve got your back with tips on how […]

how to get the most out of a conference

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Sales & Marketing

Charging a Rental Minimum

I’ve been asked a couple of times from vintage and specialty rental companies if they should be charging a rental minimum so I thought I’d pop into the blog-o-sphere and answer the question. When you’re first getting started you likely will take on any and all clients that inquire about your rentals. You’re also likely […]

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Finance

Why I Switched to FloDesk from MailChimp

I’ve been an avid MailChimp user for years and years but they recently made some changes that raised their pricing structure considerably. It also eliminated automated emails at the free level. I get it, but when you’ve invested so much time into a program, you hate to think about switching to something else let alone […]

FloDesk

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Sales & Marketing