As a rental company, you will likely (or already have) been asked to sponsor events or offer a discount. It's easy to want to say "yes" to each request, but over time you'll start to see the impact it has on your bottom line, your staffing and your sanity. That's why I created this Standard Operating Procedure (SOP) for Sponsorships and Discounts.

This SOP includes the things to think about when you're responding to requests, how to set your discounting budget, what marketing opportunities may exist when you sponsor, how to handle industry discount requests, forms and questionnaires to send when someone makes a discount or sponsorship request, a complete Rental Agreement for sponsored events, a review collector email template to collect a Google Review, and a sample log to keep track of events you sponsor.